Choose the right KPIs

Key problem indicator
KPI management is a common management method, but many companies fail to choose relevant metrics. We tell you how to choose the right KPIs.

Strategy alignment

Key performance indicators shall indicate your business performance. Therefore, it has to reflect your strategic objectives in order to be applicable.
Actions, improvements, priorities and decisions should be support your strategy as well. We normally take actions based on e.g. underperforming KPIs, but what are we really doing if the KPI is wrong?

Measuring too much

Another common mistake is to measure too much and end up with a KPI frenzy. KPIs become less relevant. You end up with information overload and lose the ability to make sound decisions.

Not adapting KPIs and targets

As time goes by, you learn. Learning may transform into new behavior, new actions, but we often refuse to update, replace or change our KPIs once they are established.
Learning is only one trigger. There may also be changes in your surroundings that affects your business model or processes.
It’s actually OK to update a target midterm, or remove a KPI that becomes irrelevant.

No actions

KPIs tell you something, but it doesn’t matter if you don’t follow up with applicable actions. And actions are most effective when they are visible, specific, measurable, set with a clear responsibility and deadline.

No target

You can easily measure the number of produced units per day, but what does that number tell you? You have to add a target, some kind of expectation. Teams with lack of experience look at others and copy what they measure without knowing why.

No verification

How often have you verified that your KPI actually supports your goal achievement?  There is no use turning the wheel if it’s not connected to the rudder.
Make sure your performance indicator actually measures what you need.

No influence

I have been in multiple meetings where KPIs are presented to us with a message to make a change. None of the team members had any affiliation to the KPI. We didn’t know how to influence the results of that KPI. It wasn’t for us. Either break down the goals and KPIs to relevant measurements for each team, or don’t use them at all.

(Key?) Performance Indicators

There are many performance indicators. Many of them are also well worth monitoring. But not all of them are key. Organizations and teams tend to use way too many performance indicators as KPIs. Be strict when selecting KPIs. Select only those few KPIs that ACTUALLY measures your performance towards breakthrough objectives.

Choose the right KPIs

Visualize the KPIs makes it easier to track your performance daily

Make it count!

I’m not going to list specific KPI suggestions as they are vastly different for each type of company. But consider your KPIs a critical asset. Choose carefully and be selective.

Well-defined goals, aligned with the strategy

Understand your strategy breakthrough objectives and how to measure them. Reflect on the measurements and ask yourself “If this performance indicator varies, does it affect my goal achievement in any situation?” If yes, it may be a key performance indicator.


From a statistical perspective, any measurement should be significant. If your KPI is underperforming, but really doesn’t reflect your activity level, it should not be a KPI.

Calculate and aggregate measurements

It’s easy to measure daily produced units and downtime. But how are you able to achieve these results? The answer may be a production efficiency factor; ((Shift period-unplanned downtime)/produced units). In this example we are still measuring downtime, but is it really a key performance indicator telling you if you’re on the right way to hit your targets or not?

Update your KPIs

Don’t be afraid to change your KPIs over time.

You may learn that some KPIs aren’t relevant. Remove them.
You may identify another useful KPI. Add it.

Also ensure to revise your KPIs with changes in your market outlook, changes in your supply chain, value chain or strategies.

Consider adding non-financial KPIs

To succeed, you need a healthy and effective workforce. Adding your employee satisfaction as KPIs can is significant and a relevant measurement to identify your path to success or risks in customer commitments. It isn’t a financial measurement, but one of multiple qualitative KPIs that should be considered.